# What motivates users to scan a QR code? How can we improve QR Code scan rate?

**URL:** <https://community.the-qrcode-generator.com/t/what-motivates-users-to-scan-a-qr-code-how-can-we-improve-qr-code-scan-rate/520>\
**Category:** Ask the community\
**Created:** [February 25, 2025, 8:53am UTC](https://community.the-qrcode-generator.com/t/what-motivates-users-to-scan-a-qr-code-how-can-we-improve-qr-code-scan-rate/520 "2025-02-25T08:53:01Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Suzaku](https://avatars.discourse-cdn.com/v4/letter/s/f0a364/32.png) [@Suzaku](https://community.the-qrcode-generator.com/u/Suzaku)\
**Post date:** [February 25, 2025, 8:53am UTC](https://community.the-qrcode-generator.com/t/what-motivates-users-to-scan-a-qr-code-how-can-we-improve-qr-code-scan-rate/520/1 "2025-02-25T08:53:01Z")

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I come across 4-5 QR Codes daily—on brochures, billboards, and more. While the relevance of the offer or ad matters, what other factors influence someone’s decision to scan a QR Code?

Just like we optimize for better button click rates on our websites, what strategies can help improve QR Code scan rates?

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**Author:** ![Krishanu\_Borah](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.the-qrcode-generator.com/krishanu_borah/32/104_2.png) [@Krishanu\_Borah](https://community.the-qrcode-generator.com/u/Krishanu_Borah)\
**Post date:** [February 25, 2025, 9:22am UTC](https://community.the-qrcode-generator.com/t/what-motivates-users-to-scan-a-qr-code-how-can-we-improve-qr-code-scan-rate/520/2 "2025-02-25T09:22:33Z")

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At the top of my mind, two things make me ignore a QR Code.

The first is the design of the QR Codes. While I can’t speak for all, I do believe having a clean structure to the QR Codes can increase their scan rate.

For example, which one of the two QR codes below are you more likely to scan?

 ![Black And White Simple Personal Business Card (2)](https://canada1.discourse-cdn.com/flex030/uploads/the_qr_code_generator_community/original/1X/10365d4445169dd19e6786ff5c54ce77a30005fb.png)

The 2nd thing is clear information on what to expect after scanning the QR Code. I’ve seen billboards and brochure designs where brands just put a QR Code without mentioning where the QR Code leads. I’ll mostly ignore those.

Clearly mentioned what your QR Code does. Either by adding a CTA frame to your QR or just adding adding text above or below the code .