I want to put a QR Code on my website. When scanned, the QR Code should lead to AR (Augmented Reality) photos of my product in front of them. What’s the best way to do that?
Yes, you definitely can! In fact, brands big and small are building all sorts of immersive and creative AR experiences around their products or services.
Creating even a Mixed Reality or MR experience triggered by a QR Code scan is possible. Here’s what the steps will look like from a bird’s eye view:
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Design 3D models of your product using AR platforms such as Apple’s RealityKit, Google’s ARCore, Meta’s Spark, etc. For example, Apple’s Object Capture API that comes with RealityKit makes it easy to convert regular images of your products into 3D models.
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Once your 3D models are ready, you need a platform to host your AR or MR content. You can choose a web-based AR (accessible on a browser) or an app-enabled AR platform (requires an app to view). Most well-known AR platforms offer either or both web-based or app-based hosting. Some other options are Niantic Lightship, Flam, 8th Wall, Unity, etc.
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Once your AR content is hosted on a platform, you must generate a QR Code. You can use a URL from the platform to create a QR Code that leads to the AR preview of your product.
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Use the QR Code at touchpoints of your choice. It could also be physical points of contact where scanning the QR Code could trigger immersive MR content.
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Test and release.
PS: It’s also possible to invest in designing 3D models of your products from scratch, building servers to host the AR/MR content, and linking them to QR Codes. But that process will be lengthy, expensive, and time-consuming.