AMA: How Tech is Redefining Advertising : Mixed Reality, QR Codes and more

General discussion
1

Have you seen the viral Google Pixel 9 newspaper ad?

It went viral because it’s not like any newspaper ad you’ve seen before. It’s a video newspaper ad. When you scan a QR Code, a video plays on top of the newspaper.

:link: Check out the ad here – Link

This groundbreaking ad was brought to life by Flam, the company transforming how brands approach advertising—be it newspaper ads or OOH campaigns. Now, you have the chance to hear directly from the expert behind it!

AMA: How Tech is Redefining Advertising : Mixed Reality, QR Codes and more

:studio_microphone: Hosted by: Karthik Raman, CMO of Flam
:date: Date: 26th March, 2025
:alarm_clock: Time: IST Timings 7 PM to 8PM ; EST TIMINGS 9:30 AM to 10:30 AM

Topics to Explore

:rocket: How technology is reshaping advertising across industries
:movie_camera: The rise of interactive and immersive brand experiences
:chart_increasing: Why brands are shifting towards phygital marketing (physical + digital)
:crystal_ball: The future of engagement-driven advertising and consumer interaction

Have questions? Click on 'Reply" and drop them below!

This is your chance to get insights from the team that’s shaping the future of immersive advertising.

3

How much time does it take to execute such a MR campaign, taking tech considerations? Do brands increase in website traffic, footfall, or sales after such a campaign goes live?

Or is it mostly for branding purposes?

4

Ive seen such Mixed reality ads pop up in newspaper, billboards, and other OOH touchpoints. Which of these touchpoints get the maximum engagement?

5

Do you track the QR Code scans on your campaigns? If yes how do you use the scan data like scan location, device etc?

6

I see that MR ads went viral a year ago as they were noble and people were seeing them for the first time. But since then the hype has gone down I feel as people see more and more of this popping up?

Is this true?

How would you tackle this problem? What innovations do you see happening in the space in the future to keep the audience intrigued?

7

As of now, these ads seem to be within reach of just large brands. Do you think it will be accessible to smaller brands in the near future?

8

Apart from Print and OOH advertising, what other channels do you see MR/VR playing an important role in? It seems the hype around these technologies has trickled down.

9

At FLAM, we’ve seen Mixed Reality ads drive high engagement across newspapers, retail, and digital. Newspapers offer massive reach with static media, ensuring strong interaction. Retail thrives on large-scale activations, where customers engage directly with Mixed Reality experiences. TV, once a passive medium, is now interactive because of Mixed Reality, further boosting engagement. What doesn’t work are moving billboards and OOH formats with limited activation or scale, as Mixed Reality thrives on active user interaction.

10

Flam is a deep tech infrastructure for publishing Mixed Reality content, much like YouTube for Mixed Reality experiences. If the content is ready, it can be uploaded and published almost instantly (within 5-10 minutes).

With multiple integrations, we’ve observed increased website traffic, higher search volume on Google, and seamless redirection to websites or apps through CTA buttons in the experience. While FLAM’s Mixed Reality platform isn’t a performance marketing tool, it creates highly engaging experiences with strong recall value, ultimately driving higher traffic and user engagement.

11

We track key metrics like scan rates, CTA clicks, iOS/Android distribution, and geographical spread, providing brands with valuable insights into audience engagement.

12

Mixed Reality as a content category has existed for over a decade, but Flam has revolutionized its consumption at scale without the need for Apple Vision Pro or Meta Quest headsets.
As digital content has evolved from text >> pictures >> videos >> reels >> Mixed Reality, it has become increasingly immersive and engaging. This progression ensures that Mixed Reality is here to stay.

13

Large brands have taken the lead, but both large and small forward-thinking brands are already leveraging Flam’s cutting-edge infrastructure to publish Mixed Reality ads.

14

At Flam, we’ve seen Mixed Reality content seamlessly integrate across multiple media channels—print, OOH, TV, and digital and its adoption continues to grow.
As pioneers in this space, we’re thrilled to see brands strategically integrating Mixed Reality into their omnichannel marketing plans, driving deeper engagement and innovation.