Uniqode, a leading QR code platform, has unveiled its highly anticipated “State of QR Codes 2025” report, revealing the growing significance of QR codes in modern business strategies. The report, based on insights from over 600 business leaders, highlights the transformation of QR codes from simple convenience tools to crucial drivers of revenue and customer engagement.
Key findings from the report include:
Increased Adoption:
- Approximately 90% of respondents engage with QR Codes weekly, with a substantial 59% scanning them daily, indicating widespread mainstream adoption.
Driving Growth:
- 58% of companies have experienced growth by integrating QR Codes into their customer touchpoints without expanding their teams.
Future Investments:
- Approximately 60% of organizations plan to increase investments in QR code technology, with a focus on dynamic QR codes, augmented reality integration, and sustainability.
These are just some of the key findings from Uniqode’s “State of QR Codes 2025” report. The full report, available at
State of QR Codes 2025: Trends & Insights, provides further analysis on topics such as scan motivators, data utilization, and implementation challenges.